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Posted Apr 08, 2010 12:33PM

The answer is…Yes! Having a strong and consistent presence on Facebook and Twitter are essential parts of a successful marketing plan.  Your friends and followers are now your potential and current clients. Answering their questions, addressing any issues they may have quickly, and keeping them abreast of promotions, special offers and industry news is a great way to show them you appreciate them and truly care about their concerns and feedback.

In a recent survey conducted by Chadwick Martin Bailey and iModerate, the results were astounding!

  • More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands they were fans of.
  • 67% of Twitter followers reported the same.
  • 60% of respondents claimed their Facebook fandom increased the chance they would recommend a brand to a friend.
  • Among Twitter followers, that proportion rose to nearly eight in 10.
  • Among Facebook fans, the top reasons for initially deciding to follow a brand were being a customer (49%) and to show support (42%), with discounts and promotions coming in third (40%). Another 34% simply said it was fun and entertaining to become a fan. 
  • On Twitter, being a customer won out (51%), with discounts (44%) and fun (42%) rounding out the top three.

These results are impressive and really support the importance of establishing and maintaining a social media presence. So jump on the bandwagon and have some fun interacting with your current and potential customers! It can be a win-win for everyone.

J Maze Design offers Social Media Management services.  Whether you need help creating your presence or need an experienced team to manage your day to day campaigns, we can help.  Contact Us today!

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Red River Theatres
http://www.redrivertheatres.org

Red River Theatres needed a website that would inform the public of the goals and mission and allow for online donations. What they got was a sophisticated design with an simple navigation system that allows for users to easily find what they are looking for. The site is also set up to make room for future expansion, so that when they are up and running the website will be able to accommodate it. They will soon be opening at the famed Capital Commons building on Main Street in Concord, NH.